Using video in various forms has almost become a staple in digital marketing tactics. Are you implementing video yet? Considering expanding on your video marketing in 2017? Here are 27 statistics you should know about video marketing in 2017.
- In 2017, online video will account for 74% of all online traffic (KPCB).
- 55% of people watch videos online every day (MWP).
- 65% of video viewers watch more than ¾ of a video (Syndacast).
- 85% of Facebook video is watched without sound (Digiday).
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
- 54% of senior executives share work related videos with colleagues weekly(TubularInsights).
- 52% of marketers believe that video is effective for brand awareness (WowMakers).
- Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
- Including video in a landing page can increase conversion by 80% (EyeView).
- Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
- 4 out of 5 consumers believe that demo videos are helpful (Animoto).
- Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
- 4x as many customer would rather watch a video about a product than read about it (Animoto).
- YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
- 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
- Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
- 500 million people are watching videos on Facebook every day (TubularInsights).
- 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
- Snapchatters watch 10 billion videos a day (AdWeek).
- 82% of Twitter users watch video content on Twitter (Bloomberg).
- 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
- Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
- 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
- 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
- Marketers who use video grow revenue 49% faster than non-video users (VidYard).
- 55% of people consume video content thoroughly (HubSpot).
- People spend on average 2.6x more time on pages with video than without (Wistia).
Social Media videos are a great way to not only market your content, but connect with your customers and ultimately increase your conversions. Visit our video services page to learn more or drop us a line. We would love to help.
YouTube vs Vimeo vs Facebook – Which is best?
When it comes to promoting your business, which outlet should you choose to host your videos? What are the pros and cons for each source? Here are the basics you should know about each service.
VIMEO is probably the best choice for embedding your videos to your website. You have a lot of UI control which means you can brand it to your liking. For instance, you can remove the titles, change the color of the play bar, add your logo, add captions, choose what it displays when the video is finished, etc, etc. In addition, you want your visitors to STAY on your website. So remove any links that would take you to a different site – specifically the Vimeo logo and the suggested videos at the end. That’s about it for vimeo, as the search rankings are not the greatest, and most people won’t see it unless you send them a direct link.
To embed, just upload your video, go to ‘Embed’ section under setting, chose your preferred option, then copy and paste the embed code to your website. Unlike YouTube, Vimeo will not display unsightly ads on your website while prospects are trying to learn about your product or service. All around, they offer a very clean embed for a professional presentation.
FACEBOOK: Uploading your video directly to Facebook instead of pasting a youtube or vimeo link will give you the most organic views. Facebook is in control of what videos get seen first, Facebook is trying to be the king of video content these days. So, it you want more organic views, upload it straight to Facebook. Also, if you paste a YouTube link, it will eventually get buried by posts. If you upload a video straight to Facebook, it can easily be found in your Photo/Video Albums. Don’t forget to add hashtags in your description.
You can also set a feature video to always show up at the top of your Facebook page, I recommend featuring your best video or most current video – change it up and keep it fresh. You can also make video playlists. If you have videos that fall into different categories, consider grouping them together into playlists.
Facebook also has a very easy to use promotional tool. You can BOOST your videos presence by purchasing a promotional campaign. Just look for the Boost button underneath your video, set your target audience, and throw down $20, $100, $500 or whatever you can afford on it, and watch tose statistics soar. Be sure to add a good description with a clear call to action. I usually always put a link to my website, my phone number and even an email address in my video’s description. People respond to ads in different ways, give them options.
*INSTAGRAM – Same applies for Instagram as Facebook (Facebook owns Instagram). Just remember you are limited to a 60 second video on Instagram. Be sure to add LOTS of hashtags!!!
YOUTUBE is a great place to be discovered. Just remember, Google owns Youtube, so when you do a Google search for something, look at the videos that pop up to the top of the results. Videos now get a lot of plays after a typical google search. So when you title your video, think outside the box. How will your video get discovered – that is all you really want to use youtube for.
Here is an example for you, say you manage a winery that hosts weddings and you want to be discovered. You probably won’t get discovered if you title your video “Weddings at SOnSO Winery”. You would have a much better chance of being discovered if you titled your video as, “Beautiful winery wedding venue in Napa, CA. Just think about what a bride might type into a google search bar, when trying to find wedding venues at a Napa winery.
On the contrary, you might want to title your video “Weddings at SOnSo Winery” if you were posting to Facebook because those are organic views and you want to remind your followers what you do.
Once you have a good title for your video, you then want to list a concise description. People don’t come to youtube to read a novel. Take them to your website to learn the details. Just list a brief description and multiple ways to contact you – website, phone number and email address. You will also want to add lots of tags. In this case, I would list: Weddings, Napa Weddings, Vineyard Weddings, Winery Weddings, Napa California, etc, etc…
Last but not least, plan to design a Thumbnail for the video. You can upload a nice looking thumbnail to Vimeo, Youtube and a Facebook Business Page (not your personal profile). I usually create mine in quality photo in photoshop at 1920 x 1080 at 72dpi.
We want you to look your best on film!
If you will be speaking on camera, please wear a shirt or blouse with a collar, or a jacket with a lapel; we may clip on a little microphone there. If you will be standing or walking on camera, please wear slacks or a skirt with a waistband or a belt; the other end of the microphone has a little power supply that attaches to a waistband or belt.
Avoid vivid colors. Bright reds, greens, orange and blue may not look good on final video or DVD. Softer, muted colors are the best colors to wear. Other good clothing colors include tan, gray, light brown, muted teal, muted green and muted blue. Avoid white, red and orange clothing or bright colors close to these. Solid colors are best. Avoid fine checkers, stripes, herringbone and similar patterns. Avoid very glossy, sequined or metallic clothing. Also, avoid clinging attire or low-cut necklines.
GLASSES: Please avoid photo-sensitive glasses. They look like sunglasses under lights.
MAKEUP: Use very sparingly in all areas unless directed otherwise.
EYES: Eyeliner and mascara are okay if used lightly. Eye shadow should be avoided, especially dark colors or vibrant blues.
FACE: Use powder that closely matches your skin coloring. Be extremely cautious with rouge because normal shades of rouge will stand out garishly on video
LIPS: Use lighter color lipstick. Stay away from deep reds and extremely glossy types. If you have questions about wardrobe or makeup, bring several options.
Oh no, it’s another snoozer! Slide by slide the audience struggles to stay awake during a colleague’s presentation. How can you avoid this during your own? Do your homework and make sure you research your subject well, design an effective PowerPoint (aka “Deck”), and have the right tools to deliver. Do a YouTube search on ‘Steve Jobs Keynote’ and take some time to watch and study some of his speeches. Pay attention to his free-flowing movements and simply-designed slides.
No need to write out your whole speech – keep it to bulleted items and expand naturally upon them. Don’t over use animation but use them effectively if you plan to add a few. Know your audience. What do they need to know? What do they already know? And ultimately, what is in it for them? Outline and organize your content before building your deck. Prepare a strong close by summarizing your conclusion. Then Rehearse, Rehearse, Rehearse!
KNOW YOUR DOMAIN:
Take a few minutes to get familiar with the operations of your AV equipment. Will you be projecting on the boardroom wall for some co-workers, or will you be on stage in front of hundreds? Will you be controlling the laptop or will you have a remote? Can you see the main screen from where you are presenting or will you have a personal “Confidence Monitor”? Will your screen be in an older 4:3 or the newer 16:9 widescreen ratio? Build your deck accordingly. Not knowing your AV setup could add some additional stress moments before taking the stage.
Do you have video to show? If so, how long is it? Don’t lose your audience by playing long boring videos. Consider editing the video down to the meat of it. NEVER rely on wifi to show videos from YouTube or other website, we have seen many failures. Get the video file, there are ways to download most youtube videos to your hard drive, and be SURE to embed those videos to your presentation. Does your video have audio? Who’s in charge of the sound system? Make sure to touch base with the sound crew a couple days prior to make sure they are prepared with an audio feed. Download YouTube videos? Embed videos into my deck? Google it!
Many people are afraid of microphones. Decide which one will be most comfortable for you to present with. Handheld and podium mics are without a doubt the best sounding microphones for any PA system, but lapel or headset mics offer the freedom to roam and be more natural. Professional presenters tend to use headset mics because they sound a lot better than lapel mics – what options will be available to you?
There are many projectors out there but which one do you choose? You have many things to consider when selecting the right projector, including the size of the screen, the screen ratio (4:3 vs 16:9), the distance of the projection and most importantly, the amount of ambient light in the room. The brightness of a projector is measured in ‘lumens’ and rental projectors can range anywhere from 1,500-10,000 Lumens. Always be sure to test the projector’s brightness in advance if you are unsure of the overall clarity. Are you using your own laptop, or the AV teams computers?
LIGHTS, CAMERA, ACTION!
Consider recording your presentation on video. First and foremost, you can learn a lot from watching yourself give a presentation. Do you look nervous, fidgety, did you move around too much? If this is an important presentation, you should have some stage lighting, and backlighting especially if you are doing video! Are the stage lights too bright in your eyes? Probably! That is show business for you. Ideally, stage lighting should be 45 and 45. 45 degrees to the sides, and 45 degree high. Is your presentation worth selling? Maybe you can produce some DVDs for some extra money.
“Presenting To Win, The Art of Telling Your Story” by Jerry Weissman is an excellent book about staying focused on what your audience really wants from your presentation. It is known as the bible of PowerPoint Presentations and is a great resource for anyone that struggles with public speaking.
Amos Productions specializes in corporate entertainment and audio-visual needs, including services ranging from equipment rentals to full service corporate events. Our staff of experts will provide you with the support needed to create and implement your vision into a full-fledged corporate production, company conference, award show, holiday party or smaller scaled meeting. We strive to provide all of the A/V equipment you need, without the technical jargon and hassles. The experts here will assist you in selecting the right components, with the support needed to deliver a successful event. We also provide on-call assistance and are here for your every need.